Broadcast Advertising Sales Education: A Comparison of Perspectives of Broadcast Managers and Broadcast Educators in the South-Central Region of the United States
Description:
The purpose of this study is to identify and compare the skills and knowledge areas that are valuable for success in broadcast advertising sales from the perspectives of broadcast managers and broadcast educators and to identify and compare to what degree recent graduates of broadcast-communication, business, and other majors perform or exhibit these skills and knowledge areas as perceived by selected broadcast managers and broadcast educators. The opinions of the broadcast managers and broadca…
more
Date:
December 1984
Creator:
Hoskins, W. Dale (William Dale)
Partner:
UNT Libraries