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  Partner: UNT Libraries
 Degree Discipline: Business Education
 Collection: UNT Theses and Dissertations
An Analysis of the Dallas Morning News Used Car Advertisements of Twenty Automobile Dealers for the Month of April

An Analysis of the Dallas Morning News Used Car Advertisements of Twenty Automobile Dealers for the Month of April

Date: August 1940
Creator: Evans, Ralph L.
Description: "It is the purpose of this study to determine the type of appeal, the size and cost, the plan of insertions, and the extent superlatives are used in The Dallas Morning News used car advertisements of twenty automobile dealers during the month of April. Fourteen advertising appeals were used by the twenty automobile dealers advertising in The Dallas Morning News in the month of April. The fourteen appeals used were: efficiency, friendliness, style, curiosity, safety, convenience-comfort, economy reliability-reputation, durability-dependability, social distinction, fear-caution, ambition, pleasure, and family affection. The economy was the one most used appeal by the dealer. As shown in Table 12, the number of advertising appeals used corresponds or exceeds very little the total number of advertising insertions. Excepting one case, the dealers place the largest advertisements in the Sunday paper. The general procedure was that of placing large advertisements in the Sunday paper and smaller ones throughout the week. The total cost for the twenty automobile dealers was $6,452.08. The total advertising cost per dealer ranged from $38.20 to $1613.81. Only nine of the twenty dealers used superlatives in advertising during the month of April. The nine dealers used nine different superlatives for a total of 281 ...
Contributing Partner: UNT Libraries
Commercial Job Opportunity Survey of McAllen, Texas

Commercial Job Opportunity Survey of McAllen, Texas

Date: August 1941
Creator: Jones, Willie W.
Description: "The survey of commercial job opportunities in the City of McAllen, Texas, was undertaken for the purpose of determining: 1. The numerical importance of training for the different kinds of local commercial positions. 2. The desired age, sex, training, and experience for employees in the different commercial positions of the City. 3. Information to be used in the revision of the commercial curriculum of the McAllen Senior High School and in the vocational guidance of students, and in the placement of graduates. 4. The importance and kinds of office equipment in general use locally. 5. The means by which employers of the City of McAllen, Texas, obtain commercial employees. A local survey seemed desirable in order to understand the local situation and needs in regard to commercial courses offered in the high school, and to revise the commercial curriculum intelligently."--leaf 1.
Contributing Partner: UNT Libraries
A Comparative Study of Peters and Pomeroy's Fourth Edition of Commercial Law and Texas Statutes and Rulings and a Texas Supplement Thereto

A Comparative Study of Peters and Pomeroy's Fourth Edition of Commercial Law and Texas Statutes and Rulings and a Texas Supplement Thereto

Date: 1941
Creator: Gullion, James Paul
Description: In Peters and Pomeroy's fourth edition of Commercial Law, a number of cases are cited where there is a difference between the laws and rulings of the various states. There are only three cases in which the difference is given. The procedure was to find all of the cases in which there is any doubt as to the Texas law, and to quote the law or ruling as given by Peters and Pomeroy, and then to give the law or ruling of the State of Texas.
Contributing Partner: UNT Libraries
A Comparative Study of the Elementary-School Handwriting Program as Offered in Five State Courses of Study

A Comparative Study of the Elementary-School Handwriting Program as Offered in Five State Courses of Study

Date: 1942
Creator: Priddy, Bettie Ward
Description: The problem of this investigation is a comparative study of the elementary-school handwriting program as outlined in the courses of study offered by the State Departments of Education in five states.
Contributing Partner: UNT Libraries
A Comparative Study of the Qualifications and Duties of City School Superintendents' Secretaries in Oklahoma

A Comparative Study of the Qualifications and Duties of City School Superintendents' Secretaries in Oklahoma

Date: 1943
Creator: Glenn, Della Ola
Description: The problem in this study is to make a comparison of the qualifications and duties of secretaries of city school superintendents in Oklahoma, with regard to academic training stenographic duties, duties pertaining to financial records and reports, banking duties, duties pertaining to general records and reports, duties pertaining to bus and transportation reports, teaching duties and miscellaneous duties.
Contributing Partner: UNT Libraries
A Comparison of the Learning Difficulties Between Gregg Shorthand and Thomas Natural Shorthand

A Comparison of the Learning Difficulties Between Gregg Shorthand and Thomas Natural Shorthand

Date: 1941
Creator: Serren, Myrtle
Description: The purpose of this problem is to make a comparative study between Gregg Shorthand and Thomas Natural Shorthand. The problem is to compare the learning difficulties of the two systems, and to determine which system is easier to read and write by comparing the rules and principles and the writing fluency.
Contributing Partner: UNT Libraries
The Determination of the Vocational Opportunities for Commercial Graduates of the Smaller and Medium-Sized High Schools, Together with Suggestions for Changes in the Curricula of the High Schools for Lafayette County, Missouri

The Determination of the Vocational Opportunities for Commercial Graduates of the Smaller and Medium-Sized High Schools, Together with Suggestions for Changes in the Curricula of the High Schools for Lafayette County, Missouri

Date: 1941
Creator: Donohew, Leo E.
Description: The aim of this study was to suggest adjustments for the commercial curricula of Lafayette County and to determine the vocational opportunities for commercial graduates of the smaller and medium-sized high schools in a small section of central Missouri.
Contributing Partner: UNT Libraries
The Development and Application of a Rating Scale for the Evaluation of Business Arithmetic Textbooks

The Development and Application of a Rating Scale for the Evaluation of Business Arithmetic Textbooks

Date: 1941
Creator: Adams, Raymond
Description: The purpose of this study was to prepare a rating scale to be applied as an objective basis in the selection of business arithmetic textbooks. After the rating scale was developed, it was then applied to a number of recently published texts to demonstrate its use and practical value.
Contributing Partner: UNT Libraries
The Evolution and Present Form of Automobile Insurance in the State of Texas

The Evolution and Present Form of Automobile Insurance in the State of Texas

Date: 1940
Creator: Callaway, Louis F.
Description: The purpose of this study is to determine the evolution and present form of automobile insurance in the State of Texas.
Contributing Partner: UNT Libraries
The Evolution and Present Status of Accident and Health Insurance in the United States

The Evolution and Present Status of Accident and Health Insurance in the United States

Date: 1941
Creator: Watson, Gracie Fay
Description: The purpose of this study will be to determine the evolution and present form of accident and health insurance in the United States.
Contributing Partner: UNT Libraries
Follow-Up of Business Graduates of Gainesville Junior College, Gainsville, Texas

Follow-Up of Business Graduates of Gainesville Junior College, Gainsville, Texas

Date: August 1946
Creator: Howton, David E.
Description: "This study was made to determine whether or not Gainesville Junior College Commercial Department at Gainesville, Texas, is meeting the probable future needs of business employers and employees. An attempt is being made to find which courses could be enriched to advantage and the nature of the material to be used in the enrichment. All factual information in this study was gained through fifty questionnaires which were sent to business graduates of 1935-1945 of Gainesville Junior College. " -- leaf 1
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Integration of Business Training with Business in Wellington, Texas

Integration of Business Training with Business in Wellington, Texas

Date: 1940
Creator: Allen, O. C.
Description: Studies whether or not the Wellington High School Commercial Department was meeting the probable future needs of business employers and employees of Wellington, Texas.
Contributing Partner: UNT Libraries
Methods of County Financing in Relation to County Government in Texas

Methods of County Financing in Relation to County Government in Texas

Date: 1939
Creator: Yoakum, Gladys A.
Description: This study aims to show the relation of the methods of county financing in Texas to the present form of county government. It argues that the present form of county government in Texas is antiquated and inadequate to meet the requirements of efficient administration of county financing.
Contributing Partner: UNT Libraries
Occupational Opportunities and Requirements for Business Office and Sales Employment in Kingsville, Texas

Occupational Opportunities and Requirements for Business Office and Sales Employment in Kingsville, Texas

Date: 1941
Creator: Waggoner, Markay
Description: The purpose of the survey was to study the business organizations from the standpoint of type, number of office employees, and the type and number of office machines used, in order that the commercial courses of the Kingsville High School could be patterned to these business needs.
Contributing Partner: UNT Libraries
Secretarial and Stenographic Duties and Qualifications in  Department Stores in Dallas and Fort Worth

Secretarial and Stenographic Duties and Qualifications in Department Stores in Dallas and Fort Worth

Date: 1941
Creator: Landes, J. D.
Description: This survey presents views of department store officials on what they expect from their employees in an effort to improve the training of stenographers and secretaries.
Contributing Partner: UNT Libraries
The Shifting in the Sources of Earnings of Banks since 1935

The Shifting in the Sources of Earnings of Banks since 1935

Date: 1945
Creator: Peel, Sara Eunice
Description: This thesis is proposed and the study is made from a firm conviction that for the United States the system of private enterprise is the one that best suits our national temperament and our great abilities.
Contributing Partner: UNT Libraries
Status of Certain Aspects of Accounting Education in Oklahoma Colleges in 1957-1958

Status of Certain Aspects of Accounting Education in Oklahoma Colleges in 1957-1958

Date: August 1960
Creator: Rainey, Bill G.
Description: The main problem of this investigation is to study certain aspects of accounting education in the senior and junior colleges of Oklahoma during the school year 1957-1958 for the purpose of making proposals for its advancement.
Contributing Partner: UNT Libraries
A Study of Essential Principles of Secretarial Training with Problem Material on a Collegiate Level

A Study of Essential Principles of Secretarial Training with Problem Material on a Collegiate Level

Date: 1942
Creator: McCarty, Catherine Louise
Description: It is in order that the college student in secretarial training might have some definite idea as to the kinds of on-the-job duties she might be expected to perform and the type of background knowledge she might be expected to know--or at least be able to find out quickly when needed--that this study has been made.
Contributing Partner: UNT Libraries
A Study to Determine the Characteristics of Effective Application Letters for Teachers, with Particular Reference to College Positions, as Influenced by Reports from 65 College and University Presidents and an Analysis of 65 Sample Letters of Application for College Positions

A Study to Determine the Characteristics of Effective Application Letters for Teachers, with Particular Reference to College Positions, as Influenced by Reports from 65 College and University Presidents and an Analysis of 65 Sample Letters of Application for College Positions

Date: 1940
Creator: Crittenden, Oda Pauline
Description: The purpose of this study is to try to answer these questions: By what standards may application letters for teaching positions be judged? How well does the average teacher meet these standards in his own application letters? What changes should teachers make in their application letters to make them stronger?
Contributing Partner: UNT Libraries
A Suggested Course in Consumer Education for Secondary Schools Based on Data Taken from Certain Textbooks and Courses of Study

A Suggested Course in Consumer Education for Secondary Schools Based on Data Taken from Certain Textbooks and Courses of Study

Date: 1940
Creator: Belew, Ruby
Description: This study was undertaken as an investigation into the content of the high school course in consumer education that is included in certain course outlines and textbooks, and also an investigation of the general nature of the course in consumer education as it is now being taught in high school.
Contributing Partner: UNT Libraries
A Suggested Course of Study in the Principles and Problems of Business for the College Student Beginning His Study in Business Education

A Suggested Course of Study in the Principles and Problems of Business for the College Student Beginning His Study in Business Education

Date: 1941
Creator: Hinton, LeRoy Marshall
Description: The purpose of this study is to determine the organization, content, and method of presentation for a course of study in the principles and problems of business for the college student beginning his study in business education.
Contributing Partner: UNT Libraries
A Survey of Commercial Employees in Gladewater, Texas, with Recommendations for a Commercial Training Program on the Secondary School Level

A Survey of Commercial Employees in Gladewater, Texas, with Recommendations for a Commercial Training Program on the Secondary School Level

Date: 1941
Creator: Bryant, J. D.
Description: A study to revise the commercial curriculum of Gladewater High School to fit the needs of potential graduates.
Contributing Partner: UNT Libraries
Survey of Department Store Employment in the Cities of Dallas, Sherman, Denison, and Denton, Texas

Survey of Department Store Employment in the Cities of Dallas, Sherman, Denison, and Denton, Texas

Date: 1941
Creator: Sullivan, Henry L.
Description: This study was undertaken for the purpose of finding the standard requirements and qualifications demanded of employees by the sales, sales service, and executive divisions of the average department stores, and the rewards and benefits enjoyed by the employees for faithful and efficient service rendered to the organization.
Contributing Partner: UNT Libraries