UNT Theses and Dissertations - 4 Matching Results

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Born in Beirut

Description: The film starts with another ordinary day, two elderly men playing Backgammon, cars passing by, children playing in the street; scenes anyone anywhere in the world can relate to. Seemingly without warning, as the sun set on that ordinary day, the audience is taken on a perilous journey through war-torn Beirut. Born in Beirut is a thoughtful and poetic examination of war through the eyes of a child who lived through endless conflict in war-torn Beirut. The film examines the futility of war and t… more
Date: August 2007
Creator: Khalaf, Tania
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
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The Impact of Ownership, Regulation Issues and Technology Adoption on the Introduction of Digital Terrestrial Television: A Comparison of the United States and Mainland China

Description: This study compares the impact of media ownership, regulation and policy, and technology adoption on the introduction of digital terrestrial television in the United States and Mainland China. Through the use of a case study approach, a qualitative and quantitative examination is given. The results indicate that private group ownership throughout the U.S. digital terrestrial television industry and state ownership in China's television industry lead to the different paths to digital transition.… more
Date: August 2007
Creator: Guo, Miao
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
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Political Agenda-Setting in Cable News as a Possible Technique for Securing an Audience Niche

Description: In an effort to better understand the motivations behind perceived biases in the US cable news industry, 72 hours of CNN, FOX, and MSNBC during the week preceding the 2006 congressional election were analyzed. First- and second-level agenda-setting theories are used to examine how long and in what way federal politicians are portrayed. The results indicate distinct differences in political presentations between the three networks.
Date: August 2007
Creator: Mott IV, W.E.
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

The reshaping of the traditional television advertising model: An analysis of media agency perceptions and decision-making processes regarding the effects of digital video recorders on television commercial effectiveness.

Description: This research analyzes media agency executives' perceptions and strategic decision-making processes when accessing the impact of digital video recorders (DVRs) on the traditional television commercial spot. Strategic decision-making models, as well as major industry research, forms the theoretical framework used to guide the study. The research takes a quantitative approach using a survey in order to obtain the perceptions and decision-making processes of the media agency executives'. The findi… more
Date: August 2007
Creator: Way, Heather C.
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
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