Responding to globalization and its effects on education and research development, the Thai government decided to push all public universities to become autonomous and establish a system of quality assurances. The establishment of quality assurances has had a large impact on many Thai instructors, especially in new public universities. Thai instructors are now forced to more focus on conducting research because the number of research publications is regarded as one of the main criteria for quality universities. The purpose of this study is to investigate the key factors, at the individual and university levels, which impact on the instructors' behavior in conducting research of the full-time instructors in the faculty of Management Science from the Rajabhat Universities in Thailand. The current study will help explain how and why the instructors accept or refuse to conduct research and provide insight into the salient factors motivating the instructors to produce more research by conducting HLM. Data were collected from 694 participants at 37 institutions via a questionnaire survey. The findings revealed that there was no difference among these 37 universities on behavior in conducting research. The key factors statistically influencing behavior in conducting research of the instructors were facilitating conditions, academic degree, social influence, and usefulness as well as ease of conducting research that the instructors perceived. This study gained 46% of effect size.
Web-based learning has become an important component of education. Higher education institutions in Thailand have become increasingly aware of the widespread use and effectiveness of web-based learning systems. However, the adoption of such learning systems is growing at a slow pace in Thailand. The purpose of this study was to test the Unified Theory of Acceptance and Use of Technology (UTAUT), that performance expectancy, effort expectancy, social influence, and facilitating conditions have a positive effect on usage intention and adoption of web-based learning systems by instructors, in the Departments of Education at the Rajabhat Universities, Thailand; and to test whether experience of use, age, and gender have moderating effects in the adoption of web-based learning systems there. The research design used in this study was a cross-sectional survey design. Data were collected by means of a self-administered paper questionnaire. The study was conducted among the instructors in the departments of education at the Rajabhat Universities in Thailand. A total of 725 surveys were sent out, 454 questionnaires were returned by the respondents, and 14 were eliminated as outliers; thus, the final data set for the study was 440 samples. The two-step approach of SEM was used to test the model and the study's hypotheses; first, the measurement model was measured to examine the validity and reliability of the data; next, the structural model was measured to test the hypotheses of the study and the fitness of the data to the model. The results of this study revealed several factors that can affect instructors’ adoption of a web-based learning system and which can enhance the web-based learning performance of instructors in the Rajabhat Universities and throughout higher education in Thailand.
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