An Empirical Exploratory Audit Study of the Effectiveness of the Retail Buyer of Fashion Wearing Apparel in Meeting Constituent Markets' Wants and Needs
Description:
This study is designed as an exploratory empirical attempt to audit the effectiveness with which retail buyers select fashion wearing apparel that meets needs and wants of their constituent target markets. This study presents the retail buyer of fashion wearing apparel as the "gatekeeper" who controls the flow of apparel products through various "checkpoints" as these products move from producer to consumer, thus controlling product availability. This study has a three-fold purpose. The first i…
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Date:
August 1981
Creator:
Taylor, Ruth Arleen Lesher
Partner:
UNT Libraries