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The Role of Admissions Officers in the Marketing Activities of Texas Colleges and Universities

Description: This study concerns the role of admissions officers in the marketing activities of Texas Colleges and universities. The purposes of this study are to identify the marketing activities of Texas colleges and universities for admissions and recruiting, to determine if these marketing activities vary according to identified characteristics of the colleges and universities, to determine the role of admissions officers in marketing activities, and to determine the organizational structure for marketi… more
Date: December 1989
Creator: Rahman, Nurudeen Kayode
Partner: UNT Libraries
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