Customers' Attitudes toward Mobile Banking Applications in Saudi Arabia
Description:
Mobile banking services have changed the design and delivery of financial services and the whole banking sector. Financial service companies employ mobile banking applications as new alternative channels to increase customers' convenience and to reduce costs and maintain profitability. The primary focus of this study was to explore the Saudi bank customers' perceptions about the adoption of mobile banking applications and to test the relationships between the factors that influence mobile banki…
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Date:
August 2016
Creator:
Alshara, Mohammed Ali
Partner:
UNT Libraries