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open access

Baseball in the Digital Age: The Role of Online and Mobile Content in Major League Baseball's Media Product Portfolio

Description: This case study evaluated Major League Baseball's (MLB) media product portfolio to identify how broadcast revenues have evolved over the past decade. This research looked back across baseball's long, dysfunctional history with broadcasters in order to recognize the significance of its ambitious use of online content. While MLB had failed to fully utilize the potential of broadcasting, the league's aggressive online strategy through its Advanced Media (MLBAM) division made it the industry leader… more
Date: December 2010
Creator: Hutton, Brian P.
Partner: UNT Libraries
open access

Confronting Convergence: Are Higher Education Administrators Using a Strategic Planning Approach to Mass Communication Curriculum Convergence?

Description: Professors in mass communications departments of higher education institutions continue to search for the best way to prepare graduates for the ever-changing world of print, broadcast, and online media. Business administration theories have long been used in other areas, including education. While some application of strategic planning has been documented with regards to education, there is not much to reference in this area. The study investigated the use of strategic planning in developing… more
Date: May 2010
Creator: Huckeba, Kristyn L.
Partner: UNT Libraries
open access

Margaret Dale, Adapting the Stage to the Screen: Aesthetic, Appropriation, and Intimacy in Ballet Programming for Post-War BBC Television

Description: This thesis examines the aesthetic of ballets adapted for BBC Television by producer Margaret Dale, beginning with her entrance to the BBC's training program in 1955 and culminating with her commissioned work Houseparty, which aired in 1964. A historical and organizational framework is discussed regarding the BBC's cultural mission and view of arts programming, as well as general developmental milestones in programming contextualizing Dale's working conditions. Particular focus is placed upon t… more
Date: December 2010
Creator: Escue, Jessica Margaret
Partner: UNT Libraries
open access

Reality Television: Using Para-Social Relationship Theory and Economic Theory to Define the Success of Network Reality Programming

Description: This study seeks to use a dual-theoretical approach, through the use of para-social relationship theory and economic data analysis, to explain the success of reality television since the early 2000s. This study uses both qualitative and quantitative components to understand the growth of reality television. This study includes a literature analysis of both methodologies used. Focus groups were used to seek to find a strong level of para-social interaction in viewers of reality television. Two f… more
Date: December 2010
Creator: Dyer, Caitlin Elizabeth
Partner: UNT Libraries
open access

Standing Up to Experts: The Politics of Public Education

Description: In a small room in Austin, Texas, a group of 15 people are single-handedly deciding what is taught to the next generation of American children. The highly politicized 15 member Texas Board of Education is currently going through the once-in-a-decade process of rewriting the teaching and textbook standards for its nearly 5 million schoolchildren. Texas is also unbelievably influential on the standards that textbook publishers use as a basis for their textbooks nationwide. Over the last 10 yea… more
Date: December 2010
Creator: Thurman, Scott
Partner: UNT Libraries
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