A Computer Simulation of an International Marketing Environment
Description:
The purpose of this study is to develop a simulator which would bridge the gap between theory and reality for the student of international marketing. The simulator developed is a computerized business game entitled "The International Marketing Simulator." The International Marketing Simulator contains a description of the model, player's manual, and scenario section, Incorporated in this section is information on how to input decisions into the computer game. The International Marketing Simulat…
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Date:
May 1974
Creator:
Chiesl, Newell E.
Partner:
UNT Libraries