Retail Site Selection Using Multiple Regression Analysis
Description:
Samples of stores were drawn from two chains, Pizza Hut and Zale Corporation. Two different samples were taken from Pizza Hut. Site specific material and sales data were furnished by the companies and demographic material relative to each site was gathered. Analysis of variance tests for linearity were run on the three regression equations developed from the data and each of the three regressions equations were found to have a statistically significant linear relationship. Statistically signifi…
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Date:
December 1978
Creator:
Taylor, Ronald D. (Ronald Dean)
Partner:
UNT Libraries