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 Department: School of Merchandising and Hospitality Management
 Collection: UNT Theses and Dissertations
Characteristics of Four-Year Baccalaureate Hotel, Restaurant and Institutional Management Programs

Characteristics of Four-Year Baccalaureate Hotel, Restaurant and Institutional Management Programs

Date: August 1996
Creator: Kirby, Allison D. (Allison Dawn)
Description: The research questions of this study were to determine the specific hotel, restaurant and institutional management courses offered as required and elective courses, to determine which hospitality management courses were taught by faculty members in the hospitality management program versus being taught by faculty in other programs, to determine the teaching methods used to present hospitality curriculum, and to determine the distance learning methods currently used.
Contributing Partner: UNT Libraries
A Comparison of Mall Shopping Behavior Between Hispanic-Americans and Anglo-Americans

A Comparison of Mall Shopping Behavior Between Hispanic-Americans and Anglo-Americans

Date: August 2002
Creator: Sanchez, Marissa R.
Description: The population percentage, population growth, buying power, and geographic concentration of Hispanic-Americans in the United States is causing marketers and retailers to carefully examine this market segment. Through a better understanding of Hispanic-American consumers, marketers and retailers will be more capable of meeting their wants and needs. Tailoring marketing promotions and strategies can help a company more effectively reach the Hispanic-American market. This study compared Hispanic-Americans and Anglo-Americans in their general shopping characteristics, responses to excitement in the mall, consumption patterns, and repatronage intention. A total of seven hypotheses were developed, all of which were either supported or partially supported.
Contributing Partner: UNT Libraries
A Comparison of Nutrition Topics and Teaching Methods in Hospitality Management Programs in the United States and International Schools

A Comparison of Nutrition Topics and Teaching Methods in Hospitality Management Programs in the United States and International Schools

Date: August 1997
Creator: Chen, Fei, 1965-
Description: One hundred forty-nine hospitality and culinary programs located in the U.S. and 49 hospitality and culinary programs located in other countries were examined to identify the differences of nutrition topics taught and teaching methods/resources used in undergraduate hospitality management and culinary programs.
Contributing Partner: UNT Libraries
Consumer attitude towards branded quick-service foods on domestic coach class in-flight menus

Consumer attitude towards branded quick-service foods on domestic coach class in-flight menus

Access: Use of this item is restricted to the UNT Community.
Date: August 2000
Creator: Mills, Juline
Description: This study examined consumer attitude towards adding branded quick-service items on domestic airline in-flight menus with the aim of assessing the variables of perceived customer value and customer satisfaction. A random sample of one hundred sixteen frequent flyers residing in the United States participated in the study. An examination of consumer attitude towards branded quick-service menu items if introduced on domestic in-flight menus was performed. Multiple regression analysis was used to determine which of the four relationships was the most significant. The results showed that frequent flyer satisfaction with branded quick-service food items had the most significant relationship with perceived satisfaction of adding branded quick-service foods to coach class in-flight meal service.
Contributing Partner: UNT Libraries
Consumers' behavioral intentions regarding online shopping

Consumers' behavioral intentions regarding online shopping

Date: August 2000
Creator: Kumar, Shefali
Description: This study investigates the consumers' intention towards Internet shopping. The Theory of Planned Behavior is used to predict behavioral intention (BI), which is a function of attitude, subjective norm, and perceived behavioral control (PBC). The effects of demographic and personal variables on BI are also examined. Data analysis (n = 303) indicates that attitude, subjective norm, perceptions of behavioral controls, and previous purchases are significant predictors of behavioral intention. Product/Convenience, Customer Service (attitude factors), Purchase and Delivery, Promotional Offers, Product Attribute (factors of PBC), subjective norm, hours spent online, money spent online, and previous purchases discriminate respondents of high BI from low BI. Behavioral intention of shopping online is highest for Specialty Products followed by Personal, Information Intensive, and Household Products.
Contributing Partner: UNT Libraries
Customer perceptions of fairness in hotel revenue management.

Customer perceptions of fairness in hotel revenue management.

Date: December 2005
Creator: Sanghavi, Punit
Description: The purpose of the study was to determine customer perceptions of fairness concerning pricing policies charged by the hotel industry, and to examine how different outcomes in pricing policies affect customer perceptions of fairness. Convenience-Interception survey sampling was used to collect 460 sample data at the Dallas Love Field Airport. After analyzing data, one can infer that when revenue management information was provided, customers are satisfied. Further, age, education, Airline FFP enrolled and redeem miles, and pricing based on marketing channels plays an imperative role in this study.
Contributing Partner: UNT Libraries
Development of a Test Blueprint for a Hospitality Management Capstone Course to Measure Programmatic Student Learning Outcomes

Development of a Test Blueprint for a Hospitality Management Capstone Course to Measure Programmatic Student Learning Outcomes

Date: May 2010
Creator: Stevenson, Jackie M.
Description: The purpose of this study was to develop a test blue-print for a hospitality management capstone course to measure programmatic student learning outcomes. A total of 50 hospitality industry professionals and hospitality management faculty were interviewed through focus group discussions, and a post-focus group survey was conducted to determine a weighted percentage for each of the nine determined content domains. A test blueprint was developed from the weighted proportions determined by this study and a process by which other educational institutions could follow to establish a consistent and accurate evaluation method for a capstone course was described.
Contributing Partner: UNT Libraries
The Effect of Consumer Shopping Motivations on Online Auction Behaviors: An Investigation of Searching, Bidding, Purchasing, and Selling

The Effect of Consumer Shopping Motivations on Online Auction Behaviors: An Investigation of Searching, Bidding, Purchasing, and Selling

Date: August 2006
Creator: Jeon, Sua
Description: The purposes of the study were to: 1) identify the underlying dimensions of consumer shopping motivations and attitudes toward online auction behaviors; 2) examine the relationships between shopping motivations and online auction behaviors; and 3) examine the relationships between shopping attitudes and online auction behaviors. Students (N = 341) enrolled at the University of North Texas completed self-administered questionnaires measuring shopping motivations, attitudes, online auction behaviors, and demographic characteristics. Using multiple regression analyses to test the hypothesized relationships, shopping motivations and shopping attitudes were significantly related to online auction behaviors. Understanding the relationships is beneficial for companies that seek to retain customers and increase their sales through online auction.
Contributing Partner: UNT Libraries
The Effect of Demographics on Customer Expectations for Service Quality in the Lodging Industry

The Effect of Demographics on Customer Expectations for Service Quality in the Lodging Industry

Date: August 1995
Creator: Kniatt, Nancy L. (Nancy Louise)
Description: This study investigated demographic characteristics of 240 Chamber of Commerce members in terms of their expectations for customer service in hotels. Subjects reported their age, gender, marital status, race, educational level, income level and ethnicity, and completed a 26-item questionnaire which measured expectations for customer service. Principal components analysis was used to reduce the 26 items to five dimensions of service quality, and multivariate analysis of variance was used to evaluate the effect of the demographic variables on those dimensions. Gender of the customer was found to have a significant effect on the combined dimensions of service quality; other variables were not significant.
Contributing Partner: UNT Libraries
Environmentally-friendly purchase intentions: Debunking the misconception behind apathetic consumer attitudes.

Environmentally-friendly purchase intentions: Debunking the misconception behind apathetic consumer attitudes.

Date: December 2008
Creator: Umberson, Kirsten
Description: By measuring intentions to purchase, this research gives insight into environmental attitudes, pressures to purchase environmentally friendly apparel, factors that inhibit environmentally friendly apparel purchasing, awareness of environmentally friendly apparel purchase options, and marketing insight into the eco-friendly consumer. The theory of planned behavior (TPB) was used to assess consumer purchasing intentions for environmentally friendly apparel. The TPB consists of a three-pronged measurement: individual attitudes, subjective norms, and perceived behavioral control. Individual attitudes were gauged on three dimensions which included environmental attitudes, demographic patterns, and environmentally friendly apparel purchase intentions. Subjective norms involve social pressure to engage in eco-friendly behavior, perceived individual environmental impact, and desire for uniqueness in dress. Finally, perceived behavioral control was studied through previous environmentally friendly apparel purchases, accessibility of environmentally friendly apparel purchase options, and cost of environmentally friendly apparel. The results revealed that individual environmental attitudes, social pressure to behave environmentally friendly, perceived individual environmental impact, desire for uniqueness in dress, past environmentally friendly apparel purchases, accessibility of environmentally friendly apparel purchase options, and cost of environmentally friendly apparel all have an impact on intentions to purchase environmentally friendly apparel. The variable with the strongest relationship to intentions was social pressure. A demographic profile ...
Contributing Partner: UNT Libraries
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