Journalist as Information Provider: Examining the One-Voice Model of a Corporate Sports Account
Description:
While journalists were once viewed as gatekeepers, dispensing news and information via one-way communication channels, their role as information provider has evolved. Nowhere is this more apparent than on the social networking site Twitter, where information seekers have unprecedented access to information providers. The two-way communication that these information seekers have come to expect can be challenging for organizations such as ESPN who have multiple Twitter accounts and millions of fo…
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Date:
August 2016
Creator:
Norris, Tiffany D.
Partner:
UNT Libraries