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Direct-to-Consumer Advertising of Prescription Drugs

Description: The Direct-to-Consumer advertising of perscription drugs by pharmaceutical companies has been described as any promotional effort with respect to these drugs that targets the general public through the lay media. This report contains information on growth in spending on direct-to-consumer prescription drug advertising, the impact of such advertising, the FDA's existing authority to regulate such advertising, funding, and legislative issues.
Date: March 25, 2005
Creator: Vogt, Donna U.
Partner: UNT Libraries Government Documents Department
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