N. W. Ayer & Son's American Newspaper Annual and Directory: A Catalogue of American Newspapers, 1922, Volume 1 Page: 8
632 p. : ill., maps ; 25 cm.View a full description of this book.
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8
HOW THIS DIRECTORY IS MADE
Sometimes an unobservant publisher asks us the question, "Why don't you revise
the ANNUAL every year ?" Our answer is, " We do."
We try to make this book perfect, not because we expect to attain perfection, but
because we know that by striving for perfection we shall grow better all the time.
By the system we follow, no publisher can justly say that we have neglected to
describe his paper correctly. If its description is incorrect, it is because he failed to
give us correct information, when we gave him his annual opportunity to do so. Every
year, a printed proof of the entry of each one of the publications listed in the Catalogue
(22,353 this year) is cut out, mounted on a blank, and mailed to the publisher, with the request
that he make any necessary corrections and return it to us. This blank also provides space
for his circulation figures. Another blank, printed and ruled for a detailed statement, is also
sent him, as well as a stamped and addressed envelope in which to return his proof and
statements. It costs a publisher little effort and no money to have his paper's correct
description and his circulation statement properly set before the thousands of discriminating
advertisers who use the ANNUAL. An increasing number of publishers each year take
advantage of the service we offer them, although there are still too many who, impelled by
the too handy pigeon-hole, indulge the common propensity for procrastination, to their own
detriment.
This sending of proof slips and blanks to each paper for each edition of the ANNUAL,
and writing up the facts obtained for the new book, is only a part of the work of revision.
The description of each of the 10,780 towns named in the ANNUAL is also sent out for
correction every year. This brings back a mass of valuable gazetteer matter for each issue.
In preparing the 1922 edition we found 2660 new journalistic ventures of such
apparent importance as to warrant our sending for copies. We received 1,391 of these.
Of the remainder, some were merged with others, some reached us too late to get into
the ANNUAL, many failed to respond to our repeated requests for copies, and the greater
part died in infancy.
Of the 1,391 received, there were many which, although no doubt of considerable
value and interest to their readers, were not considered of sufficient importance to be
entered in the ANNUAL. These were papers evidently issued for campaign purposes, or
published by single churches, by schools and other institutions, or as house organs, etc. As
a result of careful investigation of those received, 1,234 were judged worthy of being listed
in the ANNUAL, and were written up, and proofs of their descriptions sent to their publishers
for revision, except in the case of some of the'later ones. Before the ANNUAL was printed,
however, 28 had given up the struggle, for various reasons, leaving 1,206 survivors who
consequently make their bow to the advertisers of the country in this volume. We wish
them all success, and trust they will always fill out and return their proof slips and their
statement blanks with care and promptitude, eschewing the pigeon-hole habit.
Consolidations, especially of daily and weekly papers, are still numerous. Many
weekly editions of daily papers have been discontinued this year. These and other causes
which bring about the suspension of newspapers made it necessary for us to eliminate 1,226
names from the catalogue during 1921.
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N. W. Ayer & Son. N. W. Ayer & Son's American Newspaper Annual and Directory: A Catalogue of American Newspapers, 1922, Volume 1, book, 1922; Philadelphia, Pennsylvania. (https://digital.library.unt.edu/ark:/67531/metadc9267/m1/8/: accessed April 24, 2024), University of North Texas Libraries, UNT Digital Library, https://digital.library.unt.edu; .