[Geo. P. Rowell & Co's American Newspaper Directory, containing Accurate lists of all the newspapers and periodicals published in the United States and Territories, and the Dominion of Canada, and British Colonies of North America; together with a description of the towns and cities in which they are published, 1870] Page: 54
872 p. : ill. ; 28 cm.View a full description of this book.
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54 THE MEN WHO ADVERTISE.
translated into nearly every known tongue, such as Chinese, Turkish. Armienian,
Arabic, and in most of the vernaculars of India, together with all the
languages spoken on the European continent. The Anerican agency does a
vast amount of advertising, and there is the most. convincing proof to them
of its success. Mr. IIolloway is still hale :nd hearty, and it is said that his
expenses for publicity last year were about ninety thousand pounds, or
about six hundred thousand dollars in our present currency. As a proof
that the success is owing to advertising, we may point to ;he tact that on
their introduction into France the inventor was compelled by law to give
their formula, and it can consequently be ascertained. No other person,
however, had the pluck and fitith to advertise it, and no other person, consequently,
reaps the golden reward.
CooL,!-We notice suspended in conspicuous places here and there in
the city large thermometers surrounded by the advertising cards of
different business firms. He must be a meteorologist indeed who will in
cold winter weather (after taking tile registry of tle thermometer) stop to
read what Tom, Dick, and Iarry have to say alout their various wares. In
dog-days this interesting process would be more exhilerating, if indeed it
did not equal a draft of Arctic soda or ice-cold Ottawa beer. Advertise in
the T'lies, and your statements will be pondered at the fireside when the
mind is in a vastly more receptive state than wlhell its possessor is peering
J through a frosty atmosphere upon a therlnlometer indicating a temperature
of zero.-Tr-oy Tines.
ADVERTISINcG by driblets scattered over the whole country is a waste
of money. It is necessary to put enough in one place to cause notice to be
taken of it, for a two-line par:agr:phl in one corner ol a newlspapelr attracts
no attention at all. Repeat, and repeat boldly; sow tile seed nol only in
one periodical circulating in a given extent of country, but in all that tile
commodity will bear. An advertisement may be seen twenty times without
buying, but the twenty-first time the attention may le fixed. 1)o not be
slow in saying what you have; more fortunes are lost lby modesty than 1y
boldness.
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Geo. P. Rowell & Co. [Geo. P. Rowell & Co's American Newspaper Directory, containing Accurate lists of all the newspapers and periodicals published in the United States and Territories, and the Dominion of Canada, and British Colonies of North America; together with a description of the towns and cities in which they are published, 1870], book, 1870; New York. (https://digital.library.unt.edu/ark:/67531/metadc9264/m1/52/: accessed April 19, 2024), University of North Texas Libraries, UNT Digital Library, https://digital.library.unt.edu; .