[Geo. P. Rowell & Co's American Newspaper Directory, containing Accurate lists of all the newspapers and periodicals published in the United States and Territories, and the Dominion of Canada, and British Colonies of North America; together with a description of the towns and cities in which they are published, 1870] Page: 39
872 p. : ill. ; 28 cm.View a full description of this book.
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THE MEN WHO ADVERTISE. 39
continued year after year to avail themselves of the list system, until their
advertising hills with Messrs. G. P. Rowell & Co. alone now amount to over
twenty thousand dollars per annum. They find their system the cheapest,
most advantageous, and least troublesome in use. A single contract with
them now accomplishes all for which hundreds of such agreements were
formerly needed.
Mr. Jones is a firm believer in the merits of judicious advertising. lHe has
tested the subject thoroughly, and htas advertised more extensively than any
publisher in the United States. Tlhe success which has crowned his efforts
has encouraged his competitors to follow his example, and it may be safely
said that lie has, by his energy, his courage, and the thorough and systematic
manner in which lie has conducted his business, created a complete revolution
in the book trade.
The National lPublishing Company have issued many valuable and interesting
works. not one of which has ever filed. Books that would have
been so mulch dead stock in the hands of other publishers have been sold by
thousands by this Company. They rarely issue a work without selling from
torty to fifty thousand copies. The reason of this is plain. The President
knows exactly what book will sell, and after taking hold of it keeps it constantly
before the public by n-eans of his advertisements, and thus creates a
steady demand for it.
Mr. Jones is still a young man. being old in experience. not in years. He
is of medium size, and is sparely made. His features are strongly marked,
his complexion sallow, and his hair anld beard black. His mouth as a pleasant
but resolute expression, and his glance is (quick and piercing. Every movement
is full of energy, and lie is never idle. He is extremely neat in his person,
and dresses with care and taste. Socially lie is very popular. lie is firm
in his friendships, and generous to his enemies. I [is harities are large, but
unostentatious. He is fond of society, and has gathered around him a host
of friends who are devoted to him. lie is married, has a family, and resides
in an elegant mansion in Arch street, Plliladelphia. He owns considerable
real estate in that city, besides other property, all of which he has earned in
his business. lie is very fortunate in his relations with the authors of his
publications. He is extremely liberal witlI them, and never thils to win their
cordial friendship and esteem.
In his business relations he is a model for young men. Tle discipline of
his establishment is rigid and exacting, but his clerks and employees are devoted
to him. They have been with him now for years, and would not leave
him for any other place. The salaries are liberal anll are never in arrears.
The whole establishment is neat and orderly. Everything is in its place, and
every detail is arranged with the utmost exactness. The eye of the President
is on everything. Not a letter comes or goes without hlis inspection, not
a box is packed or shipped, not a nail driven, or a book wrapped without his
knowledge. Ile attends to all the various details of buying paper, stereotyping,
illustrating, binding, and advertising, and never leaves his office until
the work for the day is (lone. IIe knows the whole business thoroughly, and
can turn his hand to anything. Besides managing all these details of the
main office in Philadellphia, he exercises a carefll supervision over the branch
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Geo. P. Rowell & Co. [Geo. P. Rowell & Co's American Newspaper Directory, containing Accurate lists of all the newspapers and periodicals published in the United States and Territories, and the Dominion of Canada, and British Colonies of North America; together with a description of the towns and cities in which they are published, 1870], book, 1870; New York. (https://digital.library.unt.edu/ark:/67531/metadc9264/m1/37/: accessed April 24, 2024), University of North Texas Libraries, UNT Digital Library, https://digital.library.unt.edu; .