Advertising and Promotional Procedure as Practiced by Five Dallas Department Stores

Description:

The problem with which this paper is concerned is to observe and appraise the retail advertising and promotional procedure of five of the Dallas department stores. After observing their advertising methods, an attempt will be made to conclude whether their efficiency might be increased through use of different advertising and promotional policies.

Creator(s): Drake, Jerry E.
Location(s): United States - Texas - Dallas County - Dallas
Creation Date: 1949
Partner(s):
UNT Libraries
Collection(s):
UNT Theses and Dissertations
Usage:
Total Uses: 153
Past 30 days: 3
Yesterday: 0
Creator (Author):
Publisher Info:
Publisher Name: North Texas State College
Place of Publication: Denton, Texas
Date(s):
  • Creation: 1949
Coverage:
Place
United States - Texas - Dallas County - Dallas
Description:

The problem with which this paper is concerned is to observe and appraise the retail advertising and promotional procedure of five of the Dallas department stores. After observing their advertising methods, an attempt will be made to conclude whether their efficiency might be increased through use of different advertising and promotional policies.

Degree:
Level: Master's
Physical Description:

iv, 80 leaves

Language(s):
Subject(s):
Keyword(s): advertising | department stores
Contributor(s):
Partner:
UNT Libraries
Collection:
UNT Theses and Dissertations
Identifier:
  • CALL-NO: 379 N81 no.1408
  • LOCAL-CONT-NO: n_01408
  • UNTCAT: b1332694 |
  • ARK: ark:/67531/metadc83544
Resource Type: Thesis or Dissertation
Format: Text
Rights:
Access: Public
License: Copyright
Statement: Copyright is held by the author, unless otherwise noted. All rights reserved.
Holder: Drake, Jerry E.