Inter-organizational digital divide: Civic groups' media strategies in the Trinity River Corridor Project

Web site for signature
New media collection and
contributions
Hyperlinks Dallas Observer articles

Web site,
Facebook page
Save the Trinity,
Trinity Trust
Foundation,
Balanced vision
plan

Table 2: Finances, media tactics, and Web site hyperlinks of secondary civic groups.

Anti-toll road groups

Pro-toll road groups

Texas
Campaign
for the
Environment

Local
environmental
group

Dallas Trinity Trinity
Dallas Sierra
Citizens Trust Commons
Clubo
Council Foundation Foundation

Local branch
of a national
environmental
group

Elite civic
group of
CEOs of
local
companies

Local non-
profit that
raises funds
for
amenities
for the
TRCP

Local non-
profit
established
to support
the TRCP

Save the
Trinity
Temporary
organization
established
to fight
Proposition
One

Postcards,
yard signs

Provided
No media volunteers for
canvassing
I

Petition
Lobbying Lobbying
blocking

I
I

Web site
Web site posted voting
information

Web site,
Web site Twitter,
Web site
Facebook,
LinkedIn
Trinity
Dallas
Commons
Morning C
Foundation,
News
Balanced
articles
vision plan

Web site,
Facebook
Trinity
Trust
Foundation,
Balanced

vision plan

Description

Old media

New media
Hyperlinks

Web site
Balanced
vision plan

I

Ignatow, Gabriel & Schuett, Jessica Lynn. Inter-organizational digital divide: Civic groups' media strategies in the Trinity River Corridor Project. [Chicago, Illinois]. UNT Digital Library. http://digital.library.unt.edu/ark:/67531/metadc78305/. Accessed September 17, 2014.