Beyond Rocking the Vote: An Analysis of Rhetoric Designed to Motivate Young Voters

Description:

Attempts to solve the continued problem of low youth voter turnout in the U.S. have included get out the vote drives, voter registration campaigns, and public service announcements targeting 18- to 25-year-old voters. Pay Attention and Vote added to this effort to motivate young voters in its 2006 campaign. This thesis analyzes the rhetorical strategies employed by the Pay Attention and Vote campaign advertisements, measures their effectiveness, and adds to the limited body of knowledge describing the attitudes and behaviors of young nonvoters. This thesis applies a mixed method approach, utilizing both rhetorical criticism and quantitative method. The results of both analyses are integrated into a discussion which critiques current strategies of addressing the youth voter turnout problem and offers suggestions for future research on the topic.

Creator(s): Brewer, Angela
Creation Date: August 2007
Partner(s):
UNT Libraries
Collection(s):
UNT Theses and Dissertations
Usage:
Total Uses: 387
Past 30 days: 24
Yesterday: 1
Creator (Author):
Publisher Info:
Publisher Name: University of North Texas
Place of Publication: Denton, Texas
Date(s):
  • Creation: August 2007
  • Digitized: January 22, 2008
Description:

Attempts to solve the continued problem of low youth voter turnout in the U.S. have included get out the vote drives, voter registration campaigns, and public service announcements targeting 18- to 25-year-old voters. Pay Attention and Vote added to this effort to motivate young voters in its 2006 campaign. This thesis analyzes the rhetorical strategies employed by the Pay Attention and Vote campaign advertisements, measures their effectiveness, and adds to the limited body of knowledge describing the attitudes and behaviors of young nonvoters. This thesis applies a mixed method approach, utilizing both rhetorical criticism and quantitative method. The results of both analyses are integrated into a discussion which critiques current strategies of addressing the youth voter turnout problem and offers suggestions for future research on the topic.

Degree:
Level: Master's
Language(s):
Subject(s):
Keyword(s): Youth vote | rhetoric
Contributor(s):
Partner:
UNT Libraries
Collection:
UNT Theses and Dissertations
Identifier:
  • OCLC: 235104953 |
  • ARK: ark:/67531/metadc5209
Resource Type: Thesis or Dissertation
Format: Text
Rights:
Access: Public
License: Copyright
Holder: Brewer, Angela
Statement: Copyright is held by the author, unless otherwise noted. All rights reserved.