Customer Perceptions of Fairness in Hotel Revenue Management.

Description:

The purpose of the study was to determine customer perceptions of fairness concerning pricing policies charged by the hotel industry, and to examine how different outcomes in pricing policies affect customer perceptions of fairness. Convenience-Interception survey sampling was used to collect 460 sample data at the Dallas Love Field Airport. After analyzing data, one can infer that when revenue management information was provided, customers are satisfied. Further, age, education, Airline FFP enrolled and redeem miles, and pricing based on marketing channels plays an imperative role in this study.

Creator(s): Sanghavi, Punit
Creation Date: December 2005
Partner(s):
UNT Libraries
Collection(s):
UNT Theses and Dissertations
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Total Uses: 3,383
Past 30 days: 57
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Creator (Author):
Publisher Info:
Publisher Name: University of North Texas
Place of Publication: Denton, Texas
Date(s):
  • Creation: December 2005
  • Digitized: February 12, 2008
Description:

The purpose of the study was to determine customer perceptions of fairness concerning pricing policies charged by the hotel industry, and to examine how different outcomes in pricing policies affect customer perceptions of fairness. Convenience-Interception survey sampling was used to collect 460 sample data at the Dallas Love Field Airport. After analyzing data, one can infer that when revenue management information was provided, customers are satisfied. Further, age, education, Airline FFP enrolled and redeem miles, and pricing based on marketing channels plays an imperative role in this study.

Degree:
Level: Master's
Language(s):
Subject(s):
Keyword(s): hotel industry | revenue management | scenarios | perceptions | satisfaction | ethical practices | Dallas, TX
Contributor(s):
Partner:
UNT Libraries
Collection:
UNT Theses and Dissertations
Identifier:
  • OCLC: 69245319 |
  • ARK: ark:/67531/metadc4934
Resource Type: Thesis or Dissertation
Format: Text
Rights:
Access: Public
License: Copyright
Holder: Sanghavi, Punit
Statement: Copyright is held by the author, unless otherwise noted. All rights reserved.