The future of local television news: Is there a possible strategic planning approach?

Description:

This study compared the characteristic of strategic planning as used in the corporate world with the planning process used in a sample of television news departments. The purpose was to determine if commonalities exist; in what circumstances, and whether techniques and approaches used for many years by businesses could advance the process of planning in the fast-paced environment of local television news. In-depth interviews were conducted with a sample of highly experienced local news managers. The results indicated some similarities in planning approaches but suggested significant differences in how the two industries approach key elements of traditional strategic planning. The primary conclusion drawn from the research suggests the local television news industry has informally adapted strategic planning processes to their needs with heavy emphasis on tactical execution.

Creator(s): Slocum, Phyllis R.
Creation Date: August 2005
Partner(s):
UNT Libraries
Collection(s):
UNT Theses and Dissertations
Usage:
Total Uses: 486
Past 30 days: 12
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Creator (Author):
Publisher Info:
Publisher Name: University of North Texas
Place of Publication: Denton, Texas
Date(s):
  • Creation: August 2005
  • Digitized: February 12, 2008
Description:

This study compared the characteristic of strategic planning as used in the corporate world with the planning process used in a sample of television news departments. The purpose was to determine if commonalities exist; in what circumstances, and whether techniques and approaches used for many years by businesses could advance the process of planning in the fast-paced environment of local television news. In-depth interviews were conducted with a sample of highly experienced local news managers. The results indicated some similarities in planning approaches but suggested significant differences in how the two industries approach key elements of traditional strategic planning. The primary conclusion drawn from the research suggests the local television news industry has informally adapted strategic planning processes to their needs with heavy emphasis on tactical execution.

Degree:
Level: Master's
Language(s):
Subject(s):
Keyword(s): strategic planning | television news | local TV news management
Contributor(s):
Partner:
UNT Libraries
Collection:
UNT Theses and Dissertations
Identifier:
  • OCLC: 68570617 |
  • ARK: ark:/67531/metadc4836
Resource Type: Thesis or Dissertation
Format: Text
Rights:
Access: Public
License: Copyright
Holder: Slocum, Phyllis R.
Statement: Copyright is held by the author, unless otherwise noted. All rights reserved.