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Ganesh, Gopala & Paswan, Audhesh K. Teaching Basic Marketing Accountability Using Spreadsheets: An Exploratory Perspective, article, February 2010; [New York, New York]. (https://digital.library.unt.edu/ark:/67531/metadc38889/m1/20/: accessed April 23, 2024), University of North Texas Libraries, UNT Digital Library, https://digital.library.unt.edu; crediting UNT College of Business.