Teaching Basic Marketing Accountability Using Spreadsheets: An Exploratory Perspective

Citation

Ganesh, Gopala & Paswan, Audhesh K. Teaching Basic Marketing Accountability Using Spreadsheets: An Exploratory Perspective. [Amsterdam, Netherlands]. UNT Digital Library. http://digital.library.unt.edu/ark:/67531/metadc38889/. Accessed October 1, 2014.

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