An Empirical Exploratory Audit Study of the Effectiveness of the Retail Buyer of Fashion Wearing Apparel in Meeting Constituent Markets' Wants and Needs

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This study is designed as an exploratory empirical attempt to audit the effectiveness with which retail buyers select fashion wearing apparel that meets needs and wants of their constituent target markets. This study presents the retail buyer of fashion wearing apparel as the "gatekeeper" who controls the flow of apparel products through various "checkpoints" as these products move from producer to consumer, thus controlling product availability. This study has a three-fold purpose. The first is to determine if significant differences exist between retail buyers' selections (ratings) and constituent market selections (ratings) when given like; alternatives on manufacturing levels. The second … continued below

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x, 198 leaves : ill.

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Taylor, Ruth Arleen Lesher August 1981.

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This study is designed as an exploratory empirical attempt to audit the effectiveness with which retail buyers select fashion wearing apparel that meets needs and wants of their constituent target markets. This study presents the retail buyer of fashion wearing apparel as the "gatekeeper" who controls the flow of apparel products through various "checkpoints" as these products move from producer to consumer, thus controlling product availability. This study has a three-fold purpose. The first is to determine if significant differences exist between retail buyers' selections (ratings) and constituent market selections (ratings) when given like; alternatives on manufacturing levels. The second is to determine whether differences exist between the extents to which department store retail buyers and specialty store retail buyers meet the needs and wants of their constituent markets. The third purpose is to determine if significant differences exist between sales performances of like and unlike retail buyer/consumer choices.

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x, 198 leaves : ill.

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  • August 1981

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Thumbnail image of item number 1 in: 'An Empirical Exploratory Audit Study of the Effectiveness of the Retail Buyer of Fashion Wearing Apparel in Meeting Constituent Markets' Wants and Needs'.
Thumbnail image of item number 2 in: 'An Empirical Exploratory Audit Study of the Effectiveness of the Retail Buyer of Fashion Wearing Apparel in Meeting Constituent Markets' Wants and Needs'.
Thumbnail image of item number 3 in: 'An Empirical Exploratory Audit Study of the Effectiveness of the Retail Buyer of Fashion Wearing Apparel in Meeting Constituent Markets' Wants and Needs'.
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Taylor, Ruth Arleen Lesher. An Empirical Exploratory Audit Study of the Effectiveness of the Retail Buyer of Fashion Wearing Apparel in Meeting Constituent Markets' Wants and Needs, dissertation, August 1981; Denton, Texas. (https://digital.library.unt.edu/ark:/67531/metadc331390/: accessed April 25, 2024), University of North Texas Libraries, UNT Digital Library, https://digital.library.unt.edu; .

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