The Media and Communication Industries: A 21st Century Perspective

Description:

Article discussing a 21st century perspective on the media and communication industry.

Creator(s): Albarran, Alan B.
Creation Date: November 2010
Partner(s):
UNT College of Arts and Sciences
Collection(s):
UNT Scholarly Works
Usage:
Total Uses: 208
Past 30 days: 14
Yesterday: 0
Creator (Author):
Albarran, Alan B.

University of North Texas

Publisher Info:
Place of Publication: [Quito, Ecuador]
Date(s):
  • Creation: November 2010
Description:

Article discussing a 21st century perspective on the media and communication industry.

Degree:
Note:

Abstract: The media and communication industries are experiencing unprecedented change and evolution in the 21st century. This article examines this process with a case study method by analyzing the traditional and new media sectors using the following criteria: the markets in which they are engaged, the leaders in each of the respective industries, the economic potential of these industries, and their continuing evolution and transforming processes. The article argues that the media and communications industries can no longer be identified in terms of core sectors such as broadcasting or newspapers, but rather to a different structure of activities involving such areas as content, distribution, and search features. Further, the paper posits that new theoretical and methodological tools are needed by scholars to better understand the massive changes and transformation occurring across the media sector. A series of propositions concludes the paper, offering a framework on which to build future research and analysis.

Physical Description:

14 p.

Language(s):
Subject(s):
Keyword(s): communications | industries | markets | transformations
Source: ComHumanitas, 2010. Quito: Universidad De Los Hemisferios, pp. 1-14
Partner:
UNT College of Arts and Sciences
Collection:
UNT Scholarly Works
Identifier:
  • ARK: ark:/67531/metadc30854
Resource Type: Article
Format: Text
Rights:
Access: Public
Citation:
Publication Title: ComHumanitas
Volume: 1
Page Start: 1
Page End: 14
Peer Reviewed: Yes