The Current and Potential Economic and Fiscal Impacts of Texas' Moving Media Industry Page: 12
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Economic and Fiscal Impacts of Texas' Moving Media Industry
The Economic and Fiscal Impacts of the
Texas Moving Media Industry in 2007
Each year, the Texas Film Commission collects data on spending by various components of the media indus-
try in the state. The Commission further breaks down spending for the five largest metropolitan areas in the
state. In 2007, total spending was almost $345 million, with video games accounting for the largest share
(see Table 7). Commercial production was second and television was third. Austin led the state with about
$143 million in spending followed by Dallas-Fort Worth with $128 million (see Table 8). Houston was a
distant third.
TABLE 7 TABLE 8
Texas Moving Media Industry Texas Media Industry
low, of t ^ ^ -T- - iSource: Texas Film Commission. Source: Texas Film Commission.
Spending by media producers in Texas has a "multiplier" effect so that the overall economic impacts are actu-
ally greater than the initial level of expenditure. In order to estimate total economic impacts, we have used
an input-output model called IMPLAN. Developed by the Minnesota IMPLAN Group, this model provides
estimates of total state-level economic activity - including direct, indirect and induced impacts - from ini-
tial spending by a given entity. The direct effects include items like a film producer's payroll, contract labor,
purchases and rental of equipment and commissary supplies. Indirect effects capture the activities of a com-
pany's vendors. For example, the accounting firm providing bookkeeping services to a video game company
rents office space, purchases computers and pays its telephone bill. Induced effects include the impact of the
employees of all these firms spending a portion of their earnings on goods and services in the state (local)
economy. Each of these impacts is adjusted to account only for that portion of spending that stays in Texas.
For example, on average only 57 percent of direct spending in film production activities stays in the state
while only 33 percent of video game industry spending remains in Texas.
The IMPLAN results are summarized in Table 9. Reported industry spending of $344 million had a total
state economic impact of about $522 million. Labor income - i.e. salaries and wages - generated by the
initial spending of the Texas media industry totaled almost $99 million statewide in 2007. Direct, indirect
and induced employment attributed to Texas media activity came to 2,421 on an FTE basis while other* Susan Combs Texas Comptroller of Public Accounts December 2008
Studio feature films $750,000
Independent feature films 11,636,100
Television productions 74,766,980
Commercial, corporate and sports 91,950,000
Animation 16,790,000
Video games 149,057,970
TOTAL $344,951,050Austin $143,187,350
Dallas-Fort Worth 128,085,920
El Paso 3,401,800
Houston 42,522,630
San Antonio 9,188,550
Other 18,564,800
TOTAL $344,951,050
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Weinstein, Bernard L.; Clower, Terry L. & Seman, Michael. The Current and Potential Economic and Fiscal Impacts of Texas' Moving Media Industry, report, December 1, 2008; (https://digital.library.unt.edu/ark:/67531/metadc30416/m1/18/: accessed April 23, 2024), University of North Texas Libraries, UNT Digital Library, https://digital.library.unt.edu; crediting UNT Center for Economic Development and Research.