A Guide to the Best Revenue Models and Funding Sources for your Digital Resources Page: 65
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A guide to the best revenue models and funding sources
for your digital resources
Nancy Maron, Ithaka S+RPaying by the unit: collections, books, journals, articles
Projects can charge users access to individual units of content within larger collections, such as a single article or
a book chapter. The publication branch of the American Chemical Society (ACS) offers a collection of 40 journals
plus weekly magazines, archives, and books, and members are granted free access to a portion of this content of
their choosing, plus significant discounts on additional content. For non-members, ACS offers the option of
purchasing individual journal articles and book chapters both in digital and hard-copy formats through their
Articles on Command feature.126
JSTOR, an online database that aggregates content from publishers of scholarly journals, books, and primary
sources, traditionally offered access to entire collections to libraries and other organisations for a subscription
fee. Recognising that there were individuals unaffiliated with libraries or other subscribing institutions who were
interested in the journals but did not want to pay for an entire collection, JSTOR established a new programme,
Register and Read, specifically tailored to the needs of these individuals. After the user has registered on the
JSTOR website and created an account, he or she can access some collections for free and also purchase single
articles. Currently, there are approximately 859 journals that offer single articles for sale.127
Projects can offer nonregistered users or unaffiliated individuals and institutions smaller sections of a unified
piece of work such as chapters of a book, or articles. ScienceDirect is a scientific database offering over 11 million
individual articles and book chapters from more than 2,500 journals and 11,ooo books.128 Guest users of
ScienceDirect are able to access and purchase such pieces of content though ScienceDirect's pay-per-view
model. Prices average from $20 to $40 (12.40-24.50) depending on the subject, and the content is available for
24 hours.129
Similarly, in the commercial sector, iTunes was revolutionary in allowing users to purchase individual songs-to
which they will have access in perpetuity-as opposed to entire albums. In 2012, more than three quarters of the
sales of recorded music were purchases of single digital songs, and 63% of these were purchased on iTunes.'3
Paying for limited-time access
Content holders can offer access in aggregate or sections, for a specific time frame. Anthrosource, supported by
the American Anthropological Association, is a digital database containing more than 250,ooo anthropological
articles. While members of AAA receive access as a benefit of annual membership, AAA also offers non-
members 24 hour access to individual articles for $12.OO (7.30) each.'3' History Today a monthly magazine that
has been published in the United Kingdom since 1951, offers readers one week's access to their archive of 11,000
articles dating back to 1980 for a fee of 7.95. Monthly (15) and annual (70) passes are also available.'32 The
Vermont newspaper Addison County Independent offers what it calls a one-week'pass'. While one year of access
126 American Chemical Society, 'ACS Publications: About Us,' http://pubs.acs.orgpageabout-us.html; 'Publications Benefits,'
acs.rgcntentlacsenmembership-and-netwrksacsbenefitsprfessinapubicatins-benefits.htm; and 'Subscription Information,'
http://pubs.acs.org/page/subscribe.html
127 JSTOR, 'Register and Read,' http://about.jstor.org/rr
128 SciVerse, 'About ScienceDirect,' info.sciverse.comsciencedirect/about
129 SciVerse, 'Pay-per-view,' info.sciverse.com/sciencedirect/buying/individual_article_purchase_options/ppv
130 Adrien Covert, 'A Decade of iTunes Singles Killed the Music Industry,' CNNMoney, 25 April 2013,
http://money.cnn.com/2ol3/o/25/technologyitunes-music-decline/index. html
131 American Anthropological Association, 'AnthroSource FAOs,' aaanet.org/Help/as.cfm
132 History Today, 'One Week Access,' historytoday.com/shop/one-week-access_Js
Purchase or pay-per-use
65
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Maron, Nancy. A Guide to the Best Revenue Models and Funding Sources for your Digital Resources, report, March 2014; Bristol, UK. (https://digital.library.unt.edu/ark:/67531/metadc282585/m1/68/: accessed April 23, 2024), University of North Texas Libraries, UNT Digital Library, https://digital.library.unt.edu; .