Provision of Mature Traveler Desired Services and Attributes by Hotel Type and Size

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Description

In the past the mature market was often misunderstood and not considered to be a profitable market segment for hotel operators to pursue. Growing demographic numbers and increased affluence within the mature market are reasons for reconsideration. This study examined the business value of the mature traveler and the provision of services and attributes desired by mature travelers, as perceived by managers.

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[x], 125 leaves

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Potter, Virgil E. (Virgil Eugene) December 1994.

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  • Potter, Virgil E. (Virgil Eugene)

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Description

In the past the mature market was often misunderstood and not considered to be a profitable market segment for hotel operators to pursue. Growing demographic numbers and increased affluence within the mature market are reasons for reconsideration. This study examined the business value of the mature traveler and the provision of services and attributes desired by mature travelers, as perceived by managers.

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[x], 125 leaves

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UNT Theses and Dissertations

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  • December 1994

Added to The UNT Digital Library

  • March 24, 2014, 8:07 p.m.

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  • June 13, 2014, 1:39 p.m.

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Potter, Virgil E. (Virgil Eugene). Provision of Mature Traveler Desired Services and Attributes by Hotel Type and Size, thesis, December 1994; Denton, Texas. (https://digital.library.unt.edu/ark:/67531/metadc278303/: accessed April 23, 2024), University of North Texas Libraries, UNT Digital Library, https://digital.library.unt.edu; .

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