Survey of Land-Grant Colleges and Universities, Volume 2 Page: 58
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58
LAND-GRANT COLLEGES AND UNIVERSITIES
of the desires of students regarding the plan but with what results it was im-
l)ossible to discover. One institution reports that business firms have taken
the initiative in expressing a desire to try out the cooperative part-time plan.
Five institutions claim to have made a survey among business firms and asso-
ciations as to their desire to participate in a cooperative part-time training plan.
One institution said: "We are studying the problem now." Another said:
"We will investigate the plan this year."
Here no brief is held for requiring business experience for gradu-
ation. Neither is any brief held for cooperative part-time training.
It is felt, however, that the plan merits the most careful investi-
gation. Undoubtedly, the best way to teach is to teach by doing or
performing. The idea back of such a plan is sound. Many details
must be worked out before the plan will be successful. A surprising
thing is that land-grant institutions have shown so little interest and
have attempted so little research in this particular field of business
education.
Due to the fact that the numerical ratio of the various business em-
ployments is changing rapidly and the fact that the nature of
business positions is constantly and rapidly changing, studies per-
taining to opportunities and requirements of business positions
should be made periodically, preferably so as to coordinate the
studies with the reports of the United States census.
In addition to the studies of present and probable needs of
higher education for business just listed, there is need for compre-
hensive studies of the individuals who apply for the business courses.
The interests, aptitudes, capabilities, and attitudes of those who
apply for the courses definitely condition the training program.
Studies of the interests, aptitudes, capabilities, and attitudes of
persons of below average, average, and above average success in the
various occupational levels of business positions should be made for
the purposes of obtaining materials for vocational guidance in this
field.
In the making of studies pertaining to present and probable future
needs of higher education for business, there should be sufficient
cooperation among the land-grant institutions to devise and use uni-
form questionnaires and report forms and procedures. It is obvious
that in addition to a minimum report form, many States will wish
to collect supplementary data regarding specific items. In this con-
nection, the bureaus and committees of business research might well
emphasize research for the improvement of their own educational
programs rather than for the improvement of business to the exclu-
sion of the best interests of their educational programs.
As has been indicated earlier it is not enough for land-grant
institutions to discover the needs of business for recruits trained for
specific occupations. Although this is their primary task, they must
also discover the needs for general economic and business services
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United States. Office of Education. Survey of Land-Grant Colleges and Universities, Volume 2, book, 1930; Washington D.C.. (https://digital.library.unt.edu/ark:/67531/metadc276272/m1/62/: accessed March 29, 2024), University of North Texas Libraries, UNT Digital Library, https://digital.library.unt.edu; crediting UNT Libraries Government Documents Department.