Faculty Use of the World Wide Web: Modeling Information Seeking Behavior in a Digital Environment Page: 34
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colleagues discovered five similar roles (ranked by frequency of occurrence): "service
provider, administrator/manager, researcher, educator, and student" (p. 181). Each of
these roles influenced the type of information seeking process and sources needed by the
professional.
In the Ellis model, the faculty member began the information seeking process
because of a citation found in an article, paper, or monograph. For the professionals
studied by Leckie and her colleagues, the process began because of a work role
performed or task that the professional engaged in to complete an assignment. The
faculty member's information seeking process was broader and less focused than the
professional's information seeking process. The professional was more likely to seek a
single source or fact rather than a comprehensive literature search. Both of these models
included an "evaluation" process or feedback loop where the final outcome or results are
checked for additional sources, relevancy, and accuracy.
Although not a model of the information- seeking process, Erdeley (1995)
described a model of what she referred to as "information encountering" which was the
actual interaction between the user and information. Her study included a small number
of faculty members (five out of 132 participants) at the University of Texas at Austin.
Within her model, Erdeley found four main elements in "information encountering." The
respondents to her research "encountered information while performing both
information- and non-information-related activities." The location where her respondents
were most likely to encounter information was one in which "specifically provide
information services." After encountering both needed and unneeded information, her34
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Fortin, Maurice G. Faculty Use of the World Wide Web: Modeling Information Seeking Behavior in a Digital Environment, dissertation, December 2000; Denton, Texas. (https://digital.library.unt.edu/ark:/67531/metadc2723/m1/41/?rotate=90: accessed April 25, 2024), University of North Texas Libraries, UNT Digital Library, https://digital.library.unt.edu; .