FCC Record, Volume 2, No. 22, Pages 6550 to 6816, October 23 - November 6, 1987 Page: 6,731
xiii, 6550-6816 p. ; 28 cm.View a full description of this book.
Extracted Text
The following text was automatically extracted from the image on this page using optical character recognition software:
2 FC c VI . I I22 FI a IIo Commiio F I7I33
satellite would result in a 10% decline in KCMT's share of
television viewing in its market and a 26% to 28% decline
in its advertising revenues. Thus, Midwest claims that
KCMT, as a conventional station, will be unable to
achieve operating economies available to a satellite, and
will lack the resources necessary to compete with the
professional and well-staffed network operation offered by
Hubbard.
6. Midwest supplemented its application on May 1,
1987, with an economic study by Frazier, Gross Pete J. Stathakas, 59 RR 2d 169 (1985); and
Capitol Broadcasting Co., 54 RR 2d 811 (1983).
DISCUSSION
8. In the past, we have authorized satellite stations in
situations where overlap would exist between the parent
and the satellite station as a means of providing television
service to small communities having an insufficient economic
base to support a full-service television operation.
One means of carrying out the goal of bringing service to
these communities is reflected in Note 5 to Section
73.3555(a)(3) of the Rules, which relaxes the multiple
ownership restrictions for a station operating as a satellite
or "primarily as a satellite." When satellites were first
considered, they were authorized only in communities
having no local television service. Multiple Ownership
Rules, 45 FCC 1728, 1735 (1964). That standard has
evolved over the years in order to provide the public in
smaller markets with a choice of programs. Even where a
full-service station already serves an area, we have authorized
competing satellite operations so long as the applicant
has undertaken to establish a local studio and
provide some local programming. See, e. g., Midcontinent
Broadcasting Co. of Wisconsin, 12 FCC 2d 111 (1968);
Meyer Broadcasting Co., 67 FCC 2d 593 (1978), aff d sub
nom. Dickinson Broadcasting Corp. v. F. C. C., 593 F. 2d
1370 (D.C. Cir. 1979) (mem.).
9. This case is unique in several respects. Alexandria is
now ranked as the 183rd market. Despite the small size of
the market, KCMT has operated as a conventional station.
The market is changing significantly, however. The number
of counties in the Alexandria ADI has dropped from
15 to 9 since 1978, which is a substantial change. The
inclusion of counties within an ADI is determined by
rating companies and reflect the increased competition to
which the station is now subjected. The decrease in the
number of counties in the Alexandria ADI and the market
conditions upon which those changes are based, are matters
outside the control of the licensee. Networks and
other advertisers use ADI's in part to determine the value
of advertising placed on the station and hence changes in
the size of an ADI will affect a station's revenues. In
addition to these general indicators, the economic study
and market analyses submitted in this case support Midwest's
contentions that KCMT's operating income and its
viewership have been steadily declining. The information
submitted by Midwest further suggests that it is unlikely
that a buyer can be found who would be willing to6731
Upcoming Pages
Here’s what’s next.
Search Inside
This book can be searched. Note: Results may vary based on the legibility of text within the document.
Tools / Downloads
Get a copy of this page or view the extracted text.
Citing and Sharing
Basic information for referencing this web page. We also provide extended guidance on usage rights, references, copying or embedding.
Reference the current page of this Book.
United States. Federal Communications Commission. FCC Record, Volume 2, No. 22, Pages 6550 to 6816, October 23 - November 6, 1987, book, November 1987; Washington D.C.. (https://digital.library.unt.edu/ark:/67531/metadc1589/m1/201/: accessed March 28, 2024), University of North Texas Libraries, UNT Digital Library, https://digital.library.unt.edu; crediting UNT Libraries Government Documents Department.