FCC Record, Volume 27, No. 1, Pages 1 to 936, January 3 - February 3, 2012 Page: 52
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affecting the signal. Two stations noted that reception in homes is usually poor and that most listening
occurs in cars (KWSS-LP, WGIIF-IP). By contrast, several of the stations claim that they cover much
larger areas than is reflected in BIA's estimates?. For example, the manager of one station (KMEC-I.P)
stated that the station was received by people who live outside its coverage area who drive through or
work in the station's coverage area.
B. Goals and Services
34. The sample stations vary significantly in their individual goals, which appear to have a
significant impact on their choice of programming. services provided, staffing, budgets, and funding.
According to most of the station managers, the current goals of the stations reflect the goals of the people
and institutions that licensed them. Many of the stations are closely tied to an independent institution.
or example. W LGS-.LP is effectively run by a church; KESW-I.P is operated by a government agency:
and WXSI -I.P is licensed to and financed by a university. ' Ihese institutional ties help determine the
goals. programming. and staffing of the stations." In many cases. these institutions also provide financial
support to the stations. both in the tonn of monetary support and through the provision of other resources
(e.g., free space and use of paid personnel).
35. Although the station managers described a large number of goals in their interviews, we
found that these goals fit four basic categories: (1) to provide a particular kind of programming that is
important to the station licensee:; (2) to provide community-service programming designed to help with
an identified problem in the community: (3) to provide locally-originated and locally-demanded
programming. in many cases regardless of the specific content; and (4) to give interested people.
including students, the opportunity to learn about and participate in radio broadcasting. We note that
none of the sample stations stated that maximizing revenues or listenership is among their goals. Several
station managers described multiple goals in their interviews and provide different kinds of programming
throughout their schedules. and thus may fit into more than one of these four categories.
36. A number of the station managers explained that providing a particular kind of
programming is very important to their stations. The managers of three religious stations (WLGS-LP.
WGIIF-IP, KPJN-1P) all expressed a desire to provide religious music and talk that assists in the
promulgation and support of their faith. These station managers stated they wanted to teach the Bible.
provide Christian music not available on other stations, give religious and moral guidance. provide
Christian teaching and prophecy. and air information about religious services. Other station managers in
' Many surveyed stations estimated a population reach that was considerably larger than BIA's estimate: WGIIF-
1.1' (estimating 100.000l i.,. BIA's estimate of 1.0821: KPJN-I.P (8,000 vs. 1.598): KMtLC-IP (30.0(00 is. 19.407):
WIA.(IS-IJP (40.000-50000() s. 10492): and WVXS-P (40.000 as. 5.203).
SIhe religious stations in our sample haee ary ing degrees of institutional ties. v ith WGIS-IP being run by the
pastor of a church. WGI IF-P being run autonomously by the members of a local church. and KPJN-LP apparently
having no ties to a particular church. Both community stations hav-e close ties to a community center. The college
station is licensed to, and financed by. the university. and the government station is managed by a governments
agency.
S'I there are. however, varying degrees of control of the station imposed by the affiliated or licensing institution.
The college station, for example, reports that it is permitted to control its own programming and that the university
generall) does not influence its programming decisions.
n Stations with a particular religious or political orientation, or that provide a particular kind of music, are likely to
fall into this category. By contrast many other stations may not have an interest in promoting a specific kind of
programming, so long as it is local or popular. Some stations, such as KMEC-LP. both provide programming that
fits with their philosophy and provide access to local people by allowing them to host their own shows and to select
the content for those shows.52
Federal Communications Commission
DA 12-2
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FCC Record, Volume 27, No. 1, Pages 1 to 936, January 3 - February 3, 2012 (Book)
Biweekly, comprehensive compilation of decisions, reports, public notices, and other documents of the U.S. Federal Communications Commission.
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United States. Federal Communications Commission. FCC Record, Volume 27, No. 1, Pages 1 to 936, January 3 - February 3, 2012, book, February 2012; Washington D.C.. (https://digital.library.unt.edu/ark:/67531/metadc154714/m1/68/: accessed April 24, 2024), University of North Texas Libraries, UNT Digital Library, https://digital.library.unt.edu; crediting UNT Libraries Government Documents Department.