Fair balance? An analysis of the functional equivalence of risk and benefit information in prescription drug direct-to-consumer television advertising.
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Fair balance? An analysis of the functional equivalence of risk and benefit information in prescription drug direct-to-consumer television advertising., dissertation, August 2009; Denton, Texas. (https://digital.library.unt.edu/ark:/67531/metadc12077/: accessed March 19, 2024), University of North Texas Libraries, UNT Digital Library, https://digital.library.unt.edu; .