Taiwanese Cruisers in North America: An Empirical Analysis of Their Motivations, Involvement, and Satisfaction

Description:

Cruise travel has become very popular worldwide. The North American cruise market is the world's biggest. Asian countries are among the fastest-growing outbound market for cruise travel. The Taiwanese cruise market has grown substantially. However, few research studies have examined Taiwanese travelers' motivation to experience a cruise vacation, and their satisfaction with the experience. Primary data was collected from a convenience sample of Taiwanese tourists who had been on North American cruise tours. Survey respondents were first time cruisers, over 40 years old, married, and had a Bachelor's degree, or higher. Push and pull motivational factors were identified. Respondents were influenced by recommendations from media and people. Respondents were satisfied with tangibles, cleanliness, food choices and selection, and responsiveness of staff. An overwhelming majority of cruisers would re-visit and recommend this trip. Implications for researchers and practitioners are suggested.

Creator(s): Huang, Taiyi
Creation Date: August 2009
Partner(s):
UNT Libraries
Collection(s):
UNT Theses and Dissertations
Usage:
Total Uses: 316
Past 30 days: 3
Yesterday: 0
Creator (Author):
Publisher Info:
Publisher Name: University of North Texas
Place of Publication: Denton, Texas
Date(s):
  • Creation: August 2009
  • Digitized: October 13, 2009
Description:

Cruise travel has become very popular worldwide. The North American cruise market is the world's biggest. Asian countries are among the fastest-growing outbound market for cruise travel. The Taiwanese cruise market has grown substantially. However, few research studies have examined Taiwanese travelers' motivation to experience a cruise vacation, and their satisfaction with the experience. Primary data was collected from a convenience sample of Taiwanese tourists who had been on North American cruise tours. Survey respondents were first time cruisers, over 40 years old, married, and had a Bachelor's degree, or higher. Push and pull motivational factors were identified. Respondents were influenced by recommendations from media and people. Respondents were satisfied with tangibles, cleanliness, food choices and selection, and responsiveness of staff. An overwhelming majority of cruisers would re-visit and recommend this trip. Implications for researchers and practitioners are suggested.

Degree:
Level: Master's
Language(s):
Subject(s):
Keyword(s): Taiwanese cruiser | satisfaction | involvement | motivation
Contributor(s):
Partner:
UNT Libraries
Collection:
UNT Theses and Dissertations
Identifier:
  • OCLC: 493268203 |
  • UNTCAT: b3808651 |
  • ARK: ark:/67531/metadc11033
Resource Type: Thesis or Dissertation
Format: Text
Rights:
Access: Public
License: Copyright
Holder: Huang, Taiyi (Fischer)
Statement: Copyright is held by the author, unless otherwise noted. All rights reserved.